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In response to the growing market trend in quantitative education, Albright, Winston, and Zappe's integrated business-statistics and management-science text presents core statistics and management-science methods in a modern, unified spreadsheet-oriented approach. With a focus on analyzing, not on techniques, the book covers business statistics with some essential managerial-science topics included. The example-based, Excel spreadsheet approach is useful in courses that combine traditional statistics and management-science topics though can be easily used for a one-term business statistics only course. The modeling and application focus, together with the Excel spreadsheet add-ins, provides a complete learning source for both students and practicing managers.
- Sales Rank: #2268969 in Books
- Brand: Brand: Duxbury Pr
- Published on: 1999-01-15
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.50" w x 1.50" l,
- Binding: Hardcover
- 996 pages
- Used Book in Good Condition
About the Author
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability. He has also published a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the school-wide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
Christopher J. Zappe earned his B.A. in Mathematics from DePauw University in 1983 and his M.B.A. and Ph.D. in Decision Sciences from Indiana University in 1987 and 1988, respectively. Since 1993, Professor Zappe has been serving as an associate professor in the decision sciences area of the Department of Management at Bucknell University (Lewisburg, PA). He has published articles in scholarly journals such as Managerial and Decision Economics, OMEGA, Naval Research Logistics, and Interfaces.
Most helpful customer reviews
46 of 48 people found the following review helpful.
Better Title: Intro to Statistics using Excel Add-ins
By charledl@aol.com
On the positive side, this book has many excellent case studies and examples. It is well written and interesting. However, I was disappointed, as I was expecting use of Excel to rigorously solve decision making and data analysis problems. The focus of the book is mostly traditional statistics solved using a group of commercial add-ins for Excel. If this is what you want, then the book would get five stars. However, for data analysis and decision making, I think a more thorough treatment using Excel without relying so much on the add-ins would have been appropriate.
23 of 24 people found the following review helpful.
Strong Software Addition:
By Kirk S. Johnson
This book was put together in the same 'spirit' as previous other Winston books; good examples, well thought out attack approaches; as well as a good summary of all the types of problems encountered in the text! I have several other of Winston books, so I'm reasonably happy with his work! I am growing a little frustrated with winston et al. over the fact that they offer no solutions or answers to the many exercise problems contained throughout the text. I don't think Winston realizes that professionals outside of the classroom are buying these books and don't have the luxury of a professor sharing answers to the problems. This is where I think he can improve. The software addition, from palisades was an excellent addition to the text! I had already owned many of the commercial versions but have found that the suite, provided with the text, was just as robust as my retail versions.
12 of 12 people found the following review helpful.
Very good book but software is a source of troubles
By A Customer
The book itself is an exteremely good source of theory and problems. However, accompanying software is a reason for many disappointments. There are undocumented bugs and compatibility issues. Some supporting material for the book is still not available and customer support could have been better.
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