Kamis, 31 Januari 2013

[S379.Ebook] Get Free Ebook Machine Tool Technology, by Victor Repp, Williard McCarthy

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Machine Tool Technology, by Victor Repp, Williard McCarthy

Book by Repp,Victor, McCarthy,Williard

  • Sales Rank: #848631 in Books
  • Brand: Brand: Career Education
  • Published on: 1984-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.23" w x 7.40" l,
  • Binding: Hardcover
  • 625 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Buy One!
By Aubie Pouncey
An older book but has great basic information for apprentices as well experienced machinists!

1 of 2 people found the following review helpful.
Machining handbook
By Barbara J. Keisler
I purchased this book for my grandson. He immediately started studying the book. I was very pleased with the product and the timely manner in which it was shipped.

0 of 0 people found the following review helpful.
Five Stars
By Tiago S.
Good book, helpful.

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Rabu, 30 Januari 2013

[E532.Ebook] Download PDF Clinical Sports Psychiatry: An International PerspectiveFrom Wiley-Blackwell

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Clinical Sports Psychiatry: An International PerspectiveFrom Wiley-Blackwell

This book has it all - written by national and international experts and edited by world authorities, it is the first book on sport psychiatry in over a decade. Dealing with psychopathology, mental health problems and clinical management, it differs markedly from sports psychology books that focus on performance issues. Eating disorders, exercise addiction, drug abuse are all problems that are seen in 'everyday' athletes, not just elite performers. This book shows how to help.

This text covers the most important topics in contemporary sports psychiatry/psychology from an international perspective. Chapter authors are experts in the field and global leaders in the related professional organizations, including current and past Presidents/Chairs of the International Society for Sports Psychiatry and of the World Psychiatric Association Section on Exercise and Sports Psychiatry. Authors are mainly psychiatrists: the rest are PhD sport psychologists.

The book comprises representative chapter authors from around the world, to an extent unprecedented in this topic. The authors and editors are well-informed in global perspectives, e.g., having served as consultants to numerous Olympic teams, in addition to service on the International Society for Sports Psychiatry's Board of Directors.

Specifically, this book covers four main categories of topics:

1) mental health challenges faced by athletes (including substance use disorders, exercise addiction, eating disorders, depression, suicide, and concussion),

2) treatment approaches and therapeutic issues with athletes (including different types of psychotherapy for psychiatric disorders, psychotherapeutic performance enhancement approaches, transference and countertransference issues, achievement by proxy, psychotherapeutic issues as applied to a couple of sports that are played around the world, and use of psychiatric medications in athletes),

3) psychosocial issues affecting athletes (including sexual harassment and abuse, cultural issues, and ethics issues), and

4) the field of sports psychiatry (including work within one common sports psychiatry practice setting, and current status of and challenges in the field of sports psychiatry).

There is a growing need for this book. Performance-enhancing drugs, use of psychotropics in impaired athletes, head trauma, sexual abuse, eating disorders, ethics, and depression and suicide in athletes, are just a few of the timely subjects addressed in this text. This is the only comprehensive reference available for those working in the field (or merely interested in it) to consult for current information on these topics. The existing sports psychology texts all focus on performance issues, with little, if any, attention paid to these areas of clinical significance. The book addresses the core differences between sports psychiatry and sports psychology, as well as the areas of overlap. Emphasis is placed on how the disciplines should work together in diagnosing and treating athletes dealing with emotional stress and psychopathology.

Chapters include case examples and specific goals listed at the beginning, along with tables and graphs to highlight key concepts.

  • Sales Rank: #864589 in Books
  • Published on: 2013-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .72" w x 7.10" l, 1.20 pounds
  • Binding: Hardcover
  • 246 pages

Review

“While there are other books about sports psychiatry, this one provides a panorama of the field. It is unprecedented in its scope and organization.  Because sports are universal, this book has particularly broad appeal given the diverse backgrounds of its contributors and its attention to cultural attributespective.”  (Doody’s, 15 November 2013)

 

From the Author
Athletes, especially elite competitors, should be viewed as a unique patient population with diagnostic and treatment interventions sensitive to their needs.  Just as child or geriatric psychiatrists are knowledgeable about different clinical presentations of and treatments for their patient populations, psychiatrists evaluating and treating athletes should be aware of issues impacting their clinical cohort.  After reading this book, we believe the reader will have a better appreciation of these unique concepts.  

Few events can match the impact of a world champion national team on the collective psyche of an entire country.  Olympic champions in marquee sports are given rock star status after their victory.  Youth athletes dream of someday attaining the fame and financial rewards given to elite competitors.  However, as all athletes know, success does not come without paying the price.  Years of dedication and self-sacrifice are the universal blueprint for victory.  Only recently has the impact of emotional stress and physical injury been acknowledged as important to consider.  The potential long-term adverse consequences of multiple head traumas are changing the culture of contact sports around the globe.  Even non-elite athletes may suffer from sport-related psychiatric conditions such as exercise addiction and eating disorders.  Moreover, even after retirement, athletes may be at risk for sport-related psychiatric conditions including depression and substance abuse.  Through these topics and many others, we have introduced the reader to the most important contemporary issues in sports psychiatry.  

Our goal is to inspire the clinician-reader to engage in the education and research needed to better address the mental health needs of athletes around the world.  Additionally, athletes themselves will find the book of interest in learning more about these issues that can plague their profession or their past-time.  Sport has many known mental health benefits, and it is the hope of sports psychiatrists to optimize the benefits while successfully preventing and treating psychiatric symptoms and disorders that arise.  

This book is endorsed by the two major sports psychiatry organizations:  the International Society for Sports Psychiatry (ISSP) and the World Psychiatric Association Section on Exercise and Sports Psychiatry.

From the Back Cover

This book has it all - written by national and international experts and edited by world authorities, it is the first book on sport psychiatry in over a decade.  Dealing with psychopathology, mental health problems and clinical management, it differs markedly from sports psychology books that focus on performance issues.  Eating disorders, exercise addiction, drug abuse are all problems that are seen in ‘everyday’ athletes, not just elite performers.  This book shows how to help. 

This text covers the most important topics in contemporary sports psychiatry/psychology from an international perspective. Chapter authors are experts in the field and global leaders in the related professional organizations, including current and past Presidents/Chairs of the International Society for Sports Psychiatry and of the World Psychiatric Association Section on Exercise and Sports Psychiatry.  Authors are mainly psychiatrists: the rest are PhD sport psychologists. 

The book comprises representative chapter authors from around the world, to an extent unprecedented in this topic.  The authors and editors are well-informed in global perspectives, e.g., having served as consultants to numerous Olympic teams, in addition to service on the International Society for Sports Psychiatry's Board of Directors.

Specifically, this book covers four main categories of topics: 

1)      mental health challenges faced by athletes (including substance use disorders, exercise addiction, eating disorders, depression, suicide, and concussion),

2)      treatment approaches and therapeutic issues with athletes (including different types of psychotherapy for psychiatric disorders, psychotherapeutic performance enhancement approaches, transference and countertransference issues, achievement by proxy, psychotherapeutic issues as applied to a couple of sports that are played around the world, and use of psychiatric medications in athletes),

3)      psychosocial issues affecting athletes (including sexual harassment and abuse, cultural issues, and ethics issues), and

4)      the field of sports psychiatry (including work within one common sports psychiatry practice setting, and current status of and challenges in the field of sports psychiatry). 

There is a growing need for this book. Performance-enhancing drugs, use of psychotropics in impaired athletes, head trauma, sexual abuse, eating disorders, ethics, and depression and suicide in athletes, are just a few of the timely subjects addressed in this text. This is the only comprehensive reference available for those working in the field (or merely interested in it) to consult for current information on these topics. The existing sports psychology texts all focus on performance issues, with little, if any, attention paid to these areas of clinical significance. The book addresses the core differences between sports psychiatry and sports psychology, as well as the areas of overlap.  Emphasis is placed on how the disciplines should work together in diagnosing and treating athletes dealing with emotional stress and psychopathology.

Chapters include case examples and specific goals listed at the beginning, along with tables and graphs to highlight key concepts.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great collection!
By baroness4tea
I enjoyed reading this book as the articles encompassed a wide range of topics relating to sports psychology, doping, exercise addiction, and personality disorders. While very scientific, it is also easy to read and understand. Interesting case studies as well.

See all 1 customer reviews...

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Selasa, 29 Januari 2013

[J181.Ebook] Download PDF Passion and the Prince, by Penny Jordan

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Passion and the Prince, by Penny Jordan

Passion and the Prince, by Penny Jordan



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Passion and the Prince, by Penny Jordan

He wants to hate her, but he's passionately attracted to her...Just who is Lily Wrightington - cynical fashion photographer or studious art historian? Prince Marco di Lucchesi can't hide his haughty disdain for this Englishwoman - or his violent attraction to her! As they tour the captivating palazzos of northern Italy together for Lily's work project the atmosphere between them alternately sizzles with dislike and erotic promise...until shadows from Lily's past turn up to haunt her. But if Marco drops his guard, and offers the protection Lily is seeking, the passion he's trying to keep firmly under wraps might just unleash itself too...

  • Sales Rank: #3879936 in Books
  • Published on: 2011-12-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.62" h x .50" w x 4.21" l,
  • Binding: Mass Market Paperback
  • 192 pages

About the Author
After reading a serialized Mills & Boon book in a magazine, Penny Jordan quickly became an avid fan! Her goal, when writing romance fiction, is to provide readers with an enjoyment and involvement similar to that she experienced from her early reading – Penny believes in the importance of love, including the benefits and happiness it brings. She works from home, in her kitchen, surrounded by four dogs and two cats, and welcomes interruptions from her friends and family.

Excerpt. © Reprinted by permission. All rights reserved.
Lifting her head from her camera, through which she had been studying a model posing provocatively in matching bra and briefs, Lily recoiled instinctively from the scene in front of her.

Almost naked male and female models—the girls all fragile limbs and pouting mouths, some of them open in conversation, or drinking water through straws so as not to spoil their carefully applied make-up, and the boys with their gym-toned bodies—stood together as they submitted themselves to the attentions of hovering hair and make-up artists. Fingers tapped away on mobile phones, gleaming tanned skin contrasted with the catalogue client's underwear all the models were wearing for the shoot. Heavy beat music boomed out into the small space despite the fact that some of the models were listening to their own iPods.

In other words it was a normal chaotic studio fashion shoot.

'Has that last male model arrived yet?' she asked the hairstylist, who shook her head.

'Well, we can't hold the shoot any longer. We've only got the studio for today. We'll have to use one of the other male models twice.'

'I can spray on some dye that will darken the blond guy's hair, if you like?' the stylist offered, reaching out to steady the rail containing more underwear to be modelled as it swayed dangerously when one of the models pushed past it.

Looking around, Lily felt her heart sink. She had grown up in this world—until she had turned her back on it and walked away—and now she disliked, almost hated it, and all that it represented.

Given free choice, this cramped, shabby studio with its familiar smell—a mix of male pheromones, sweat, female anxiety, cigarettes and illegal substances that seemed to hang invisibly in the air—was the last place she wanted to be.

Edging past a chattering group of models to get to the door, she put down her camera on a nearby table and went to check the pose of the pretty girl with the wary charcoal-grey-eyed gaze, wondering as she did so how many young hopefuls had entered the industry imagining that they would leave with a contract to model in a top fashion magazine only to discover a much seamier side to modelling. Too many.

This kind of shoot was the unglamorous rump end of what it meant to work in fashion, and a world away from money-no-object glossy magazine shoots.

She hadn't wanted to do this. She was here in Milan for a very different purpose. But she had never been able to resist her younger half-brother's pleas for help and he knew it. Rick's mother—her father's second wife—had been very kind to her when she had been young, and she felt that it was her duty now to repay that kindness by helping her half-brother. She couldn't ignore her sense of duty any more than she could ignore all their late father had been.

She had tried her hardest to dissuade Rick from following in their famous and louche father's footsteps, but to no avail. Rick had been determined to become a fashion photographer.

Satisfied with the model's pose, she went back to the camera—only to frown in irritation as the door to the studio swung open, throwing an unwanted shadow across her shot, along with an equally unwanted suit clad male torso. The missing male model had obviously finally arrived—and ruined her shot by stepping into it.

Thoroughly exasperated, she pushed back the shiny swing of her blonde hair and told him, without removing her gaze from her camera, 'You're late—and you're in my shot.'

It was the sudden silence and the stillness that had fallen over the rest of the room that alerted her to the fact that something was wrong. Her senses picked up on it and reacted by sending a quiverful of tiny darts of anxiety skimming along her spine. She stepped back from the camera and looked up—right into the coldly hostile gaze of the man who had just walked in. A tall, dark-haired, broad-shouldered, expensively suited man, whose body language reinforced the same cold hostility she could see in his eyes along with proud disdain. Against her will Lily could feel her eyes widening as she took in the reality of the man confronting her, her pulse beating unsteadily against her skin.

Whoever this man was, he was obviously no model. Even stripped he would be… He would be magnificent, Lily acknowledged, her stomach suddenly hollowing out with a sensation that took her completely off guard. If asked, she would have said—and meant it—that she was inured to male good looks, and that as far as she was concerned sexual attraction was a cruel deceit on the part of Mother Nature, designed to ensure the continuation of the species and best avoided. She had grown up in a world in which beauty and good looks were commodities to be ruthlessly traded and abused, which was why her own beauty was something she chose to downplay.

She intended to be crisp, cool and in control as she queried, 'Yes?' But instead of the apology for ruining her shot and the explanation of his presence she was expecting, she received an even more hostile look of silent, angry contempt that raked her from head to toe.

As yet he hadn't so much as given a sideways look at the scantily clad girls who were now, Lily saw after a look at them herself, all gazing at him. And no wonder, she admitted.

He made the young male models look like the mere boys they were, for all their muscles, but then he was extraordinarily handsome—handsome, but cold. And Lily suspected judgemental. He exuded an air of raw male pride and sensual power, even if there was a grim harshness about his expression that warned her that whatever had brought him here it wasn't going to be good news—for someone. But not her. He couldn't be here for her, so why did his presence have every one of her carefully rigged inner alarm systems breaking into a cacophony of warning?

She was her parents' daughter, Lily reminded herself.

At some level that had to mean she was as vulnerable to that kind of overpowering male sensuality as her mother had been. And just as capable of using her own beauty for commercial exploitation? Lily struggled to repress the feeling that made her shudder—as though against an unwanted male touch. She would never allow herself to repeat her mother's mistakes.

She was here to do a job, she reminded herself, not to give in to her own insecurities.

Whatever had brought him here to this shabby studio it wasn't the prospect of modelling work. His face might be as commanding and as harshly delineated that a hundred thousand ancient Roman coins might have been struck in its patrician and imposing image. It might be the kind of face that could lead vast armies of men into war and entice any number of women into bed. But it was a face that currently bore an expression of such cutting contempt that if it was captured on camera it was more likely to send prospective buyers running for cover than rushing out to buy what he was supposed to be modelling.

Was he going to say anything to break the pool of tense silence he had created?

Lily took a deep breath, and repeated determinedly, 'Yes?'

Another ice-cold look. The man must be close to inhuman, removed from the emotional vulnerabilities that affected the rest of the human race, not to be affected by the tension she could almost feel humming on the air.

'You are the one responsible for this?'

His voice was quieter than she had expected, but redolent with the same power as his presence and grimly harsh.

Lily gave the studio and the models a brief concerned glance. He was obviously here on a hostile mission of complaint of some kind, and since she was standing in for her half-brother she knew that she was obliged to agree.

'Yes.'

'There's something I want to say to you—in private.'

A rustle of reaction ran through the room. Lily wanted to tell him that there was nothing he could possibly have to say to her, and certainly not in private, but there was a nagging suspicion at the back of her mind that her half-brother might have done something to provoke this man's anger.

'Very well,' she conceded. 'But you will have to make whatever you want to say brief. As you can see, I'm in the middle of a shoot.'

The look of blistering contempt he gave her made Lily take a step back from him, before reluctantly moving forward through the door he was holding open for her. Out of old-fashioned good manners, or more in the manner of a guard determined not to allow his prisoner to escape?

The studio was in an old building, its door sturdy enough to block out the speculative questions Lily knew would be being asked by all the models and stylists inside it. She stood on the small landing at the top of the stairs that led to the studio, keeping as close to the door as she could.

At such close quarters to him there was nowhere to escape to—he was blocking her exit via the stairs by standing next to them.

'Call me old-fashioned and sexist,' he told her, 'but somehow finding that it is a woman who is procuring young flesh for others and profiting financially by doing so is even more abhorrent and repellent than a man doing the same thing. And you are such a woman, aren't you? You are a woman who lives off the vanity and foolishness of others, feeding them with false hope and empty dreams.'

Lily stared at him in disbelief. Revulsion filled her at the accusation he had made, accompanied by shock that he should have made it. The thought crossed her mind that he might be some kind of deranged madman—only to be squashed by the message from her senses that this was a man who was perfectly sane.

She pushed her hand into her hair a habitual gesture of insecurity and told him shakily, 'I don't know what all this is about, but I think you must have made a mistake.'

'You're a photographer who seeks out vulnerable young idiots with the promise of a glamorous modelling career that you know is all too likely to destroy ...

Most helpful customer reviews

1 of 1 people found the following review helpful.
A Little Disappointing
By Ann B. Keller
Prince Marco di Lucchesi finds Lily Wrightington in the middle of a photo shoot, surrounded by scantily clad models, one of whom was supposed to be his nephew. He draws the obvious conclusion and his disdain for her is palpable.

Unfortunately, fate throws Marco and Lily together again, since he is the one designated to show her around some of the breathtaking palazzos of Italy. Marco tries to resist Lily's charms, but is puzzled by her apparent interaction with Anton, a man old enough to be her father. In reality, Lily lives in fear that Anton will make good on the threat he made to claim her innocence so many years ago. Is there nowhere she can be safe?

This story could have been a little better. At times, there was so much description that the storyline lost its luster. I could imagine a verbal contest of wills far more easily than the slow burn.

1 of 1 people found the following review helpful.
love Penny Jordan but......
By Mille Regan
I bought this book having seen the RT rating and am very disappointed. Neither characters motivations were believable and they both seemed so angst ridden they needed therapy not romance.both behaved in ridiculous manner unlike any real human would and the hero was not at all likeable. I loved Penny Jordan in the 80s but styles have moved on and I felt like I was reading a book written in the style current in 1978 not 2013. Read about half and couldn't go on so flicked to the end. Oh dear. What are the reviewers at RT thinking?

3 of 4 people found the following review helpful.
Slow, slow, slow
By romancereader
The hero was such a dud. Because of something that happened to him when he was 18, he decided on the spot to dislike and distrust the heroine. There was no real believable tension between them and yet they suddenly fell in love after almost no interaction or dialogue! Horrible!

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Sabtu, 26 Januari 2013

[E860.Ebook] Ebook The Ethics of Coaching Sports: Moral, Social and Legal IssuesFrom Brand: Westview Press

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The Ethics of Coaching Sports: Moral, Social and Legal IssuesFrom Brand: Westview Press

The Ethics of Coaching Sports features invited contributions written by prominent scholars examining a broad range of normative or evaluative issues that arise from the role of the coach in competitive sports. The collection is accessible and comprehensive, including discussion of concrete issues in coaching, such as the distribution of playing time, bullying, the implications of recent events surrounding the Pennsylvania State scandal, and Title IX and gender equity. The contributing authors also explore the larger ethical considerations of the role of the coach as educator, leader, and moral role model; special considerations when coaching children; and an examination of the failures of coaches to meet appropriate standards when they do not respect their players and their programs. Each contributor presents the main arguments and positions relevant to their chosen topic and, with the ground set, the authors then seek to advance the reader’s theoretical and philosophical understanding of coaching. Robert L. Simon’s introductions to each of the book’s four parts help to summarize the main theses of the contributors’ chapters and examine differences between how each author approaches their chosen subject.Study questions are also provided for each chapter, making The Ethics of Coaching Sports the perfect companion for classes on sports ethics and coaching.

  • Sales Rank: #980769 in Books
  • Brand: Brand: Westview Press
  • Published on: 2013-02-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .80" w x 5.90" l, .85 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

Review
"This will become the ‘go-to’ text for those interested in the ethics of coaching. Robert Simon has unerringly focused on the issues most in need of discussion, and solicited first-rate articles by important scholars. This book will be valuable for scholars but eminently usable in undergraduate courses as well."
—Drew A. Hyland, Trinity College

About the Author
Robert L. Simon is McEwen Professor of Philosophy at Hamilton College in Clinton, NY. He is the author (with Norman E. Bowie) of The Individual and the Political Order, Neutrality and the Academic Ethics, and Fair Play: The Ethics of Sport, Third Edition. He also is editor of The Blackwell Guide to Social and Political Philosophy, and is the author of numerous articles in political philosophy and on ethical issues in sport. Simon has held fellowships at both Stanford's Center for Advanced Study in the Behavioral Sciences and the National Humanities Center in North Carolina. Simon has served as President of the International Association of the Philosophy of Sport and received its Distinguished Scholar Award in 2004. He has served as Associate Editor of Ethics and presently serves of the editorial board of The Journal of the Philosophy of Sport and the Journal of Intercollegiate Sport. He has been appointed to the Advisory and Editorial Board for the NCAA Scholarly Colloquium on College Sports by former NCAA President Myles Brand and was Vice-President of the Board from 2009-2011. Simon also was men’s golf coach at Hamilton from 1987-2001 and several of his teams were nationally ranked in Division III of the NCAA during that period.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Early and not bad
By Kaswimmer
Product came earlier than expected and it isn't my least favorite textbook ever. It's an interesting read, dry at times, but good for anyone who coaches to read for sure

0 of 0 people found the following review helpful.
Five Stars
By ice man cometh
great product

0 of 0 people found the following review helpful.
Five Stars
By Billy Lo
Great read.

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Minggu, 20 Januari 2013

[U989.Ebook] Fee Download Handbook of Emerging Market Multinational Corporations (Research Handbooks in Business and Management series) (Elgar Original Reference)

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The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for new perspectives on theory and managerial practice to better comprehend this phenomenon.

Internationalizing firms from emerging markets are sweeping the global economy. Here, expert contributors offer interesting insight into emerging market multinationals internationalization drivers, growth processes and expansion, and underscore similarities and differences between developed and emerging country internationalizing firms. Case studies from emerging market economies are presented, including corporations from China, Egypt, India, Thailand, Russia, and South Africa. Revised perspectives on internationalization theory are proposed, addressing changing global value chain configurations, institutional distance between home and host countries, the role of governments and preferred modes of entry into foreign markets.

This theoretical, empirical and conceptual work is a fundamental point of reference for students and academics interested in business, economics and internationalization theory. Practitioners in internationalizing firms and policy makers within government and non-governmental organizations will find this discerning book to be of great value.

Contributors include: Y. Aharoni, F. J. Contractor, A. Cuervo-Cazurra, M. Demirbag, L. Fernández-Méndez , L. Gao, E. García-Canal, M. F. Guillén, K. Kalotay, E. Lioliou, X. Liu, K. Meyer, S.R. Nair, P. Pananond, R. Ramamurti, J.N. Sheth, R. Singh, Y. Wei, G. Wood, Y. Wu, A. Yaprak

  • Sales Rank: #4107202 in Books
  • Published on: 2015-04-27
  • Original language: English
  • Dimensions: 9.00" h x 6.00" w x .75" l,
  • Binding: Hardcover
  • 304 pages

About the Author
Edited by Mehmet Demirbag, Head of Department of Strategy and Organization and Professor of International Business, University of Strathclyde, UK and Attila Yaprak, Professor of Marketing and International Business, Wayne State University, US

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Sabtu, 19 Januari 2013

[B255.Ebook] Ebook Download Designing Brand Identity: An Essential Guide for the Whole Branding Team, by Alina Wheeler

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, by Alina Wheeler

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

  • Sales Rank: #94306 in Books
  • Published on: 2009-08-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.87" h x .87" w x 8.76" l, 2.81 pounds
  • Binding: Hardcover
  • 320 pages

Amazon.com Review


Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Twelve Traits of the Best Brand Identity Firms

The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true.

1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical.

2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results.

3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

Review
"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010)

"We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)

From the Back Cover
Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.
The Marketer

Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.
Communication Arts

Most helpful customer reviews

1 of 1 people found the following review helpful.
Close to outstanding
By The Tao of Netflix
Although I have extensive experience in trademark and intellectual property law, I lack a formal education in branding and its language; I turned to this book to fill in the gaps and help me understand how to lead a branding and visual identity campaign.

As stated, this book is very close to outstanding, but not necessarily outstanding. At 4/5 stars, I clearly very highly recommend it. However, my criticism stems from the book's failure to clearly define its terms. I understand that branding is, largely by definition, a more artful business tool, but there is a whole branding lexicon that is not well explained in the book. As you work your way through the book, you'll encounter repeated uses of the word, so you come to build your own definition, but I would have found it useful if terms would have been clearly defined at the outset, rather than mush-ily and circularly defined.

Despite this limitation, the book does a wonderful job of demonstrating the numerous layers of brand identity, and the processes associated with leading a branding campaign, be it key messages, visual identity or name. Wonderfully laid out steps with good examples. Keep in mind, however, this is more of a survey book, not necessarily a textbook intended to be comprehensive in itself. So while it brilliantly lays out the processes, you'll need to use other resources to fill out any gaps you might have.

Additionally, perhaps as you'd expect from a leading branding book, this book is beautifully laid out and shows a great appreciation for information design. Its a visual feast for the eyes that you'll enjoy perusing.

1 of 1 people found the following review helpful.
A Good Reminder & Model For Brand Design
By Z. J. Walker
I really liked the way the book is laid out, not cluttered with lots of graphic examples and side notes. The downside of the book is that, although it provides some great examples, notes and guidelines, it doesn't go into very much detail on any given part of the brand design process, even leaving out key definitions to parts that aren't self explanatory. Despite the fact that it doesn't provide this detail, it is laid out in a way that will give you ideas or reminders as you go about designing your brand identity. If anything it's a nice book to look at.

4 of 4 people found the following review helpful.
Self Branding Tremendous help
By MNRA
First of all: this book has the greatest page layout i have ever seen! It's a pleasure to read. Every comment on the side of the page makes you have the A-ha moment. Every diagram summarizes just the strictly necessary without skipping on details. It's very visual, structured, yet so creative and textbook-ish like. The perfect balance between core fundamentals and illustrative examples. I could not stop reading it. Loving it more and more. Every time I read it there is something new.

See all 58 customer reviews...

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Jumat, 18 Januari 2013

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The Music Business and Recording Industry, by Geoffrey P Hull, Geoffrey Hull, Thomas Hutchison, Richard Strasser

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The Music Business and Recording Industry, by Geoffrey P Hull, Geoffrey Hull, Thomas Hutchison, Richard Strasser

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.  

  • Sales Rank: #428864 in Books
  • Published on: 2010-11-11
  • Released on: 2010-12-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .87" w x 7.00" l, 1.45 pounds
  • Binding: Paperback
  • 384 pages

About the Author
Hull is Professor Emeritus in the Recording Industry department at Middle Tennessee State University. He has 36 years experience teaching music business and recording classes. He has JD, MBA, and BS degrees and is a licensed attorney in the state of Tennessee.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Three Stars
By Wade Sterling Priddy
Come on, I'm not looking for fiction.

0 of 0 people found the following review helpful.
One Star
By Jessica Phalen
Sooo boring. I'm not interested in this topic and this book made learning about it torture.

0 of 0 people found the following review helpful.
Love it!
By Simone
Perfect condition!! Served me well for the semester

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Senin, 14 Januari 2013

[M419.Ebook] Ebook Download Modernism: A Very Short Introduction, by Christopher Butler

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Modernism: A Very Short Introduction, by Christopher Butler

Modernism: A Very Short Introduction, by Christopher Butler



Modernism: A Very Short Introduction, by Christopher Butler

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Modernism: A Very Short Introduction, by Christopher Butler

Modernism ushered in some of the most exciting innovations in art and literature, from Fauvism, Cubism, and Dada, to the novels of James Joyce and Franz Kafka, to such provocative works as Marcel Duchamp's "Fountain." But Modernism also left many people puzzled in its wake. How can a routine bathroom fixture be considered a work of art? Shouldn't a novel have a beginning, a middle, and an end--or at least a story? In this Very Short Introduction, Christopher Butler provides a coherent account of Modernism across various aesthetic and cultural fields. Butler examines how and why Modernism began, explaining what it is and showing how virtually all aspects of 20th and 21st century life have been influenced by its aesthetic legacy. Butler considers several aspects of modernism, including some classic modernist works, movements and notions of the avant garde, and the idea of "progress" in art. Finally, Butler sheds light on modernist ideas of the self, subjectivity, irrationalism, people and machines, and the political dimensions of modernism as a whole.

About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

  • Sales Rank: #188654 in Books
  • Published on: 2010-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 4.50" h x .25" w x 6.75" l, .24 pounds
  • Binding: Paperback
  • 136 pages

Review
A useful introduction, as lucid and engaging as it is concise. / Peter Blair, University of Chester

About the Author

Christopher Butler is Professor of English Language and Literature at Christ Church College, University of Oxford.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Helpful and interesting introduction
By E. Allen
This is a good quick introduction. A good supplement to a course on modernist literature or art. What is important is that it shows the Modernist project as something that encompassed art, literature, psychology, science, and politics--in other words, it contextualizes the movement.

0 of 0 people found the following review helpful.
RK Wright
By Kelly Wright
Excellent intro to a complicated subject. Much superior to other more well-known -- and wordier -- attempts at explaining modernism.

2 of 4 people found the following review helpful.
What more could you want
By towercity
This book is everything it claims to be. It's a short but relatively comprehensive introduction to its subject matter that you could easily read in one sitting, maybe while out on your back porch on a day off. You learn enough of the subject matter that, while you may not have a full understanding of it, you'll at least be able to follow along with a conversation about it.

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Kamis, 10 Januari 2013

[S456.Ebook] Download The Art of Michael Whelan, by Michael Whelan

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The Art of Michael Whelan, by Michael Whelan

Award-winning artist Whelan has illustrated the work of almost every major author in speculative fiction. Here are featured all the artist's major recent paintings, as well as a series of 25 never-before-seen works produced especially for this book. Over 100 full-color reproductions.

  • Sales Rank: #748935 in Books
  • Published on: 1993-10-01
  • Released on: 1993-10-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 11.75" w x 1.25" l,
  • Binding: Hardcover
  • 200 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
The life and work of Michael Whelan (until 1992)
By Carlos Severino
Compared to his two previous books (Works of Wonder and Wonderworks) this one is far more detailed concerning the artist's life, working methods and work analysis.

As for the art, it's mostly a selection of the paintings that had already been published on the two books mentioned above with some new additions.

SPECIFICS:
Page Count: 201
Number of images: 142
Small images: 63
Half page images: 11
Full page images: 62
2-page spreads: 6
BW images: 45

TEXT:
Acknowledgements: 1 page
Preface: 1 page
Profile: 2 pages
Interview with Anne McCaffrey about his early life: 7 pages
Interview with Terry Booth about his work: 10 pages
Interview with David Cherry about materials and methods: 11 pages
The 62 full page paintings on the right-hand pages have each a small paragraph on the opposite page
Appendix with: title, year, real size and medium used for the works displayed

ART:
18 images: 5 stars
42 images: 4 stars
70 images: 3 stars
12 images: 2 stars
0 images: 1 star

Overall: 3,5 Stars

Note: sketches and other versions of the finished paintings were left out of the rating.

0 of 0 people found the following review helpful.
Five Stars
By Jin
Excellent artbook for fantasy fans.

21 of 21 people found the following review helpful.
Breathtaking art, beautiful format
By KaguyaHime
This book is truly a work of art!
The eminently talented Michael Whelan showcases his treasures in this large-size, full-color coffee table book.
With his superb attention to detail and boundless imagination, MW has created fantastic worlds. Here, he catalogues his numerous book covers (all genres of Science Fiction, and all genres of Fantasy, and other areas), paintings, and assorted works (he paints not just for a living but for his own enjoyment, evident in the many small sketches included throughout the book).
MW himself describes each piece. He isn't an artist who simply creates a cover when commissioned; he reads the text of the book he will be making a cover for. This is what makes his book cover art so wonderful. In my mind, his cover art for "Catspaw" and "The Snow Queen" are every bit as memorable as the stories they were made for. He details everything minutely: the curling edges of a drying leaf, the dust stain in a fold of clothing, a nick on the blade of a warrior's battle-ax, a snarl in a lock of hair, the markings on a spaceship lifting off from a background launch pad, the clearing sky reflected in a dangling pane of broken glass, the frayed edges of a worn rope attached to a forgotten bell. And that's just the little stuff in the background.
What sets this book aside from other art books is the fact that this book is made for people who like to LOOK at the art. Nearly half of the pieces featured here are full-page size, with the text/description and sketches, studies, details, alternative concepts on the facing page. Too many art books tend to squeeze pictures into small squares on a page. None of that here. The colors are sharp and vivid. The edges are sharp and crisp. The paper used is heavy glossy paper. There are three chapters (interviews, introduction, technical aspects) printed on heavy parchment-like paper. The book itself is clothbound in matte midnight black, embossed in gold. The publishers spared no expense in making this book.
And here's something I haven't seen in other art books: the 85+ full page plates are indexed in a back section of the book. Shrunk down to B&W postage-stamp size, you can glance through to quickly find your favorite picture.
The work represented here covers everything from dragons, winged lions, medieval castles, futuristic alien castles, strange aliens, bustling spaceports, nature settings, warriors of every type, humans and much more. Each picture is worth a thousand words indeed.
The paper cover/dustjacket features "Passage: The Avatar" (the breathtaking blue ruins) on the front and "The Summer Queen" on the back, both are featured inside the book. This is a plus, as many times the dustjacket art is counted among the represented work.
Very highly recommended.

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